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FACT: BUSINESSES NEED WRITERS, AND WILL PAY HANDSOMELY FOR THEM…
Attention: Aspiring writers, career-changers, at-home Moms, journalists, staff writers, recent college grads, 55+ or anyone else interested in making a handsome living as a writer. Here’s the critically-acclaimed, quadruple-award-winning roadmap to hourly rates of $50-125+ – and a writing lifestyle most can only dream of – in the lucrative field of “commercial” freelancing!
WHY COMMERCIAL FREELANCING?
Writing drives business. In the course of communicating with its customers and employees, an average corporation generates an enormous volume of writing. Yet, in today’s downsized business world, the catchword is outsourcing. Many companies are asking: “Why pay salaries and benefits when freelancers – offering a range of talent and fresh “outsider” perspectives – give us only what we need, and only when we need it?”
In TWFW, you’ll learn:
•What qualities you need to succeed
•Why now is a good time to get into the field
•How to build the foundation for your business (while working elsewhere…)
•How to develop a marketing mindset (minus the anxiety…)
•What kinds of projects you’ll be writing
•Where the work is and how to land it
•Who to call and what to say
•What to charge and how to get paid
•How to get hired again and again (even with less-than-brilliant writing ability…)
•What it takes to make $125 an hour and more
…and much more
A SURPRISINGLY ACCESSIBLE (AND LUCRATIVE) WRITING DIRECTION…
With NO industry contacts, NO previous paid writing experience, and NO writing training, the author built a commercial writing business from fantasy to full-time in less than four months.
Have an unusual niche? Live in a small town? Need to start part-time? Terrified of “sales and marketing”? It’s all here. Follow this step-by-step blueprint for leveraging your background into a profitable writing practice that moves light years beyond “starving writing”!
www.wellfedwriter.com
Peter Bowerman, a commercial freelancer, seminar leader and business coach in Atlanta, Georgia since 1993, is the author of the original award-winning Book-of-the-Month Club selection, “The Well-Fed Writer,”its companion volume, TWFW: Back For Seconds (both self-published), and this compilation—all critically acclaimed "standards" on commercial freelancing. He detailed his self-publishing success (currently, 70,000+ copies in print and a full-time living since 2001) in The Well-Fed Self-Publisher: How to Turn One Book into a Full-Time Living, newly updated in late 2013 (www.wellfedsp.com).
Michael A. Stelzner, Author, Writing White Papers; Founder, Social Media Examiner: “When it comes to commercial copywriting, there is NOBODY I’d recommend more than Peter. His books have literally transformed the lives of tens of thousands of writers.”
Bob Bly, Copywriter, Author (75+ books), Secrets of a Freelance Writer: “Expanded and up-to-date, this is still the best advice on how to make more money writing for corporate clients I have ever read.”
Steve Slaunwhite, Copywriter, Author, Start and Run a Copywriting Business: “There’s more practical advice here than in any other book of its kind I’ve ever read.”
Marcia Yudkin, Author and Copywriting Coach: “Still far and away the best single source of information and inspiration for getting started as an independent writer for business clients.”
Nick Usborne, Copywriter; Author, Net Words: “The real nuts and bolts of HOW to live the six-figure writing life—without the hype and hysteria. Solid substance from cover to cover.”
Casey Hibbard, Author, Stories That Sell: “If you only invest in a one resource on commercial freelancing, make it this one. It will deliver 1000 times over in new business.”
Jennie Phipps, Editor & Publisher, Freelance Success: “Everybody wrangling words for a living ought to have this book on their shelves.”
- Sales Rank: #95336 in eBooks
- Published on: 2013-11-08
- Released on: 2013-11-08
- Format: Kindle eBook
Review
When it comes to commercial copywriting, I implore you to listen to every word that comes from Peter Bowerman. There is NOBODY I'd recommend more than Peter, and you'll see why the moment you dig into this excellent book. Peter walks the walk, applying his ideas to his everyday business. He cares enormously about helping you live the dream: his books have literally transformed the lives of tens of thousands of writers. Michael A. Stelzner, Author Writing White Papers: How to Capture Readers and Keep Them Engaged --Michael Stelzner
When the first edition of The Well-Fed Writer first came out, I said it provided the best advice on how to make more money writing for corporate clients I had ever read. This new edition expanded, up-to-date, and with even more sound strategies for freelance success allows me to reaffirm my original opinion. Bob Bly, Copywriting Guru; Author of 75 books, including Secrets of a Freelance Writer --Bob Bly
Peter has more experience helping writers make a good living than just about anyone I know. So I wasn't surprised to find this updated edition of TWFW packed solid with valuable tips and strategies. His chapter on cold calling, particularly, is a must-read. As a 15-year copywriting veteran, I can tell you, there s more practical advice here than in any other book of its kind I've ever read. Steve Slaunwhite, Copywriter, Author Start and Run a Copywriting Business (and other writing titles) --Steve Slaunwhite
About the Author
In 1993, after a 15-year career in sales and marketing, Peter Bowerman turned his sights to freelance commercial writing. With NO industry experience, NO previous paid writing experience and NO writing background or training, he built a commercial freelancing business in Atlanta, Georgia from fantasy to full-time in less than four months. His corporate client list has included The Coca-Cola Company, BellSouth, IBM, UPS, Holiday Inn, Cingular Wireless, DuPont, American Express, Mercedes-Benz, The Discovery Channel, Junior Achievement, Georgia-Pacific, the CDC, and many others. He is the author of the award winning Book-of-the-Month Club selection, The Well-Fed Writer, and its companion volume (and triple award-finalist), TWFW: Back For Seconds, how-to standards in his chosen field of lucrative commercial freelancing. In late 2009, he released the revised edition of the original TWFW, containing the heavily updated and combined content of both original WFW titles. He has published over 250 articles and editorials, leads seminars on writing and is a professional coach on both commercial freelancing business start-up and self-publishing. What many people don't realize is that Bowerman has self-published quite successfully all his books. In 2007, he released The Well-Fed Self-Publisher: How to Turn One Book into a Full-Time Living, a detailed how-to guide to making your book a commercial success minus the big publisher or hefty marketing budget. The book chronicles his own self-publishing path, which yielded 53,000 copies of his first two books in print, and a full-time living for more than seven years (and counting). Through his wellfedwriter web site, Bowerman offers his commercial freelancing readers a monthly ezine (publishing nonstop since May 2002), a blog, and knowledgebase all at no charge. He is a sought-after speaker at writers conferences, and offers one-on-one coaching services for aspiring (or established) commercial writers and self-publishers.
Most helpful customer reviews
63 of 64 people found the following review helpful.
Stop being a starving writer and make good money doing what you love.
By Pamela H. Owens
I really do not remember how I found out about this book, but it has literally changed my professional life. I have been a full-time writer and editor for about two years and was plugging along with billings of $3-4K a month; but within two months I looked at my billings and they are now at $7-8,000 a month! Just me! Wow! I didn't start from scratch as many people who read this book will be doing; I already had in place some of the basics. But I was able to take Peter's recommendations and double my billings! I live in one of the states hardest hit by the economic meltdown.
I did not read the previous editions, so I cannot compare this newest addition to those. I just know that Peter starts by blasting the "starving writer" meme and helping people to realize that writing is both a skill and an art that cannot be done by "just anybody with a computer". Although Peter lets people know that although they do not have to be professionally trained writers to become well-fed writers, they do have to do the work necessary to become skilled at the craft of writing and the business of marketing themselves.
Peter gives step-by-step instructions on how to build a well-paying writing business for yourself using all of the latest tools and techniques available. Most importantly, all through the book, directly and indirectly, Peter reminds writers that they are WORTH charging real rates. This is not a get-rich-quick scheme; but solid advice on building a real business at a nice even pace over the next several months.
I did raise my hourly rate from $55 to $75/hour and my per word rates from $0.10 to $1.00 - $1.50 per word, but more importantly--I almost exclusively charge by the project and use my hourly and per word rates as just benchmarks. I have almost more work than I can handle AFTER I changed my rate schedule.
So, if you are one of those writers who is struggling with less-than-U.S. minimum-wage writing projects and trying to compete with people who charge or will only pay $0.01/word or less, get this book NOW. Then get a yellow highlighter and a pen and paper--remember those?--and read, highlight, take notes and read again. Then stop complaining about the economy and overseas competition and revise your entire business to not only reward yourself with a decent annual compensation ($60,000- $100,000 or more) before the end of twelve months, but also a well-balanced work life.
110 of 126 people found the following review helpful.
Take it with a grain of salt
By V. Vankooten
I had bought Bowerman's original edition and picked up the newest one last year. It's obvious he missed the "freelance collapse" of 2009, as much of his advice just doesn't pan out now. I've been writing for commercial markets since 2005, and after a fantastic year in 2008, I'm making 1/4 of that the past two years...and I'm commanding money in the top pay bracket. Companies just aren't hiring and are pulling it in-house or cutting advertising/marketing budgets altogether. Not that it's his fault, but do realize that the market right now is different than the one he is writing about.
I also have some credibility issues with a writer who doesn't know the difference between "phase" and "faze" and a few other basic homonym differences. That's freshman college stuff.
44 of 48 people found the following review helpful.
Great resource
By L. Bonin
I bought the first edition of TWFW several years ago, and hesitated before buying the new version -- would it really have enough new information to make the purchase worthwhile? Actually, yes -- this time around, Bowerman has inserted plenty of examples from other writers so that, whatever your challenge, you can find a story from someone whose background or experiences are close to your own. Because Bowerman comes from a sales background, I always felt a little overwhelmed by his cold call methods in the first book -- easy for him! But in the second book, there are plenty of examples from people who loathe the idea of picking up the phone to drum up business -- and that's just one example. Lots of tools, lots of ideas, lots of good stuff -- now I have two books that are dogeared from overuse!
See all 132 customer reviews...
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